Effective Date: 8 October 2026 · Compliant with Consumer Protection Act 2019
This Refund Policy applies to all services purchased from AddMads, including but not limited to: brand identity, website development, admin panel development, CRM integration, WhatsApp Business API setup, Google Business Profile management, social media marketing, Google Ads management, Meta and Instagram Ads management, and ongoing monthly retainers. This policy is framed in compliance with the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020. Because we provide professional services and custom digital deliverables - not physical goods - refunds are handled as described below.
Refunds are available in the following situations:
• Duplicate payment or billing error: full refund of the excess amount within 7-10 working days
• Service not commenced: full refund of the advance, less payment gateway charges, if you cancel before any project work has begun
• Non-delivery attributable to AddMads: proportional refund for specific milestones not delivered within the agreed timeline (where AddMads is at fault and unable to remedy within a reasonable period)
• Material deviation from the agreed written brief that AddMads is unable to remedy within a reasonable revision cycle: proportional refund for the affected deliverable
The following are strictly non-refundable in all circumstances:
• Ad spend already remitted to Google, Meta, or any other advertising platform - this is billed by the platform directly and is not refundable by AddMads
• Third-party purchases made on your behalf including domains, hosting subscriptions, stock assets, plugin or theme licences, Zoho CRM subscriptions, Interakt BSP subscriptions, and any other software licences
• Completed and client-approved milestones or deliverables, regardless of subsequent change of direction
• Monthly retainer fees for months in which services were performed, even partially
• Setup fees for WhatsApp Business API, Google Ads accounts, or Meta Ads accounts once work has commenced
• Content, designs, or campaigns created and delivered as per the approved brief, where the Client changes direction after approval
• Change-of-mind cancellations after work has been delivered per the agreed brief
For project-based engagements (one-time builds) cancelled by the Client mid-project, the following schedule applies to the advance payment already received:
• Before project initiation (before kickoff call and before any work begins): full refund less payment gateway charges
• Within 48 hours of project initiation: 75% refund of advance
• After discovery, briefing, or brand questionnaire stage is complete: 50% refund of advance
• After first concepts, wireframes, or designs have been delivered: 25% refund of advance
• After revisions have been delivered, or after any mid-project milestone: no refund; any outstanding balance (if any) remains due
For monthly retainer engagements cancelled by the Client:
• The current month's retainer is non-refundable if services for that month have commenced
• 30 days written notice is required before cancellation takes effect; the 30-day notice period is billed normally
AddMads does not guarantee specific advertising results, lead volumes, cost-per-lead, return on ad spend, or any specific performance metric. No refunds are provided for:
• Ad management fees where campaigns were set up and managed as agreed
• Months where ad management was performed, regardless of campaign performance
• Ad spend already deployed (this is billed directly by Google/Meta)
• Performance shortfalls caused by factors outside AddMads' control, including: platform algorithm changes, market competition, seasonal demand shifts, landing page issues outside our scope, or the Client's own sales team follow-up process
• Meta Ads account suspensions caused by the Client's own non-compliant business practices or content
Refunds or credits for ad management fees may be considered (at AddMads' discretion) where there is clear evidence that agreed campaign deliverables were not executed.
Hosting and maintenance retainer fees are non-refundable for months in which services were active. No refunds are provided for:
• Website downtime caused by third-party hosting provider outages (Vercel, AWS, or any other infrastructure provider)
• Security incidents caused by third-party platform breaches outside AddMads' direct management
• Performance issues arising from the Client's own modifications to the codebase or server configuration
• Service disruption caused by Client non-payment of third-party platform subscriptions (hosting, domain renewal, Zoho, Interakt)
In the event of a security breach within systems under AddMads' active management, AddMads will perform reasonable remediation without additional charge, rather than issuing a refund.
To request a refund, email info@addmads.com with:
• Your invoice number and the relevant project or service
• A clear description of the reason for the refund request
• Any supporting documentation
We will:
• Acknowledge your request within 48 hours
• Review and respond with a decision within 7 working days
• Process approved refunds within 7-10 working days to the original payment method (bank account, card, UPI, or wallet used at the time of payment)
Where a deliverable does not conform to the agreed brief, the Client may opt for re-performance (a corrective revision cycle) instead of a refund. AddMads will complete corrective work within a mutually agreed timeline at no additional cost. This option applies where the non-conformance is clearly attributable to AddMads and not to a change in the Client's brief or requirements.
We request that you contact us at info@addmads.com to resolve any billing concern before initiating a chargeback with your bank or card issuer. We take all billing disputes seriously and aim to resolve them fairly and promptly. Unwarranted chargebacks on services already delivered may result in immediate suspension of all ongoing services and recovery proceedings for amounts due.
Any refund dispute that cannot be resolved through direct communication should be escalated by email to info@addmads.com. We aim to resolve all disputes within 14 working days. Unresolved disputes are subject to the dispute resolution mechanism in our Terms of Service (arbitration under the Arbitration and Conciliation Act, 1996).
Nothing in this policy limits any rights you may have under the Consumer Protection Act, 2019 or other applicable Indian law. For guidance on your consumer rights, you may contact the National Consumer Helpline at 1800-11-4000 or visit consumerhelpline.gov.in.
For refund enquiries:
AddMads
Email: info@addmads.com
Phone: +91 92208 72212
Response time: within 1 working day