AddMads is an AdWords management agency, which today means a Google Ads agency - Google renamed AdWords to Google Ads in July 2018 and the two terms describe identical work. The reason the old name still matters is practical rather than nostalgic: a large number of accounts were built under AdWords conventions and never modernised. They run broad match without negative keyword discipline, carry conversion tracking that was set up once and never audited, and were quietly migrated into Smart campaigns nobody deliberately chose. Those accounts spend money every day on searches the business cannot serve. We audit legacy AdWords accounts free of charge, show you where the budget is actually going, and rebuild into a current Google Ads structure - Search, Shopping, Performance Max and YouTube - with conversion tracking that reports on revenue rather than clicks. You keep ownership of the account throughout. Management starts from Rs 18,000 per month in India and GBP 350 per month for UK clients, with no long-term lock-in.
What to evaluate
The 4 things that actually matter
Is AdWords different from Google Ads?
No. Google renamed AdWords to Google Ads in July 2018 as part of a wider rebrand that also turned DoubleClick and Google Analytics 360 into the Google Marketing Platform. The interface, the auction and the billing are all the same product. If an agency tells you AdWords is a separate or legacy service you need to pay extra to migrate, that is a sales line, not a technical fact.
What actually goes wrong in old AdWords accounts
The recurring faults we find are consistent: broad match keywords with no negative list, so budget leaks to irrelevant searches; conversion tracking that fires on page views rather than real actions; campaigns auto-upgraded to Smart or Performance Max without anyone choosing it; ad groups holding dozens of unrelated keywords, which suppresses Quality Score and raises cost per click; and no geotargeting exclusions, so a local business pays for national clicks.
How we rebuild rather than restart
An account carries history Google uses in the auction, so deleting it and starting fresh throws away value. We restructure in place: tight ad groups built from your real search terms, a negative keyword list drawn from the last twelve months of query data, conversion tracking rebuilt around the actions that make you money, and geotargeting set to your actual trading radius. Historical performance data stays intact.
You keep the account
Every campaign runs inside a Google Ads account registered to you, not to us. If you stop working with us, the account, its history and its conversion data stay with you. We never hold a client account hostage as a retention tactic, and we will put that in writing before you spend anything.
Side-by-side comparison
AddMads vs the typical agency
| Criteria | Typical agency | AddMads |
|---|---|---|
| Legacy account handling | Delete and rebuild from scratch, losing account history | Restructure in place so auction history and conversion data survive |
| Match types | Broad match left on to spend the budget faster | Exact and phrase led, with negatives built from real query data |
| Conversion tracking | Page-view goals that inflate reported conversions | Real actions, enhanced conversions and offline import where it applies |
| Account ownership | Campaigns run from an agency-owned account | Account registered to you from day one, in writing |
| Pricing model | Percentage of ad spend, so the incentive is to spend more | Transparent monthly fee from a published starting point, never a share of spend |
| Audit | Paid audit, or a sales call dressed up as one | Free written audit of the existing account before any commitment |
What we do
Services included
Meta Ads Agency in Sonipat
Facebook and Instagram campaigns geotargeted to Sonipat district.
Learn moreGoogle Ads Management
Search, Shopping, Performance Max and YouTube under the current structure.
Learn moreGoogle Ads Agency UK
AdWords and Google Ads management for UK businesses, from London to Fife.
Learn moreGoogle Ads Agency India
Certified Google Ads specialists for Indian businesses.
Learn moreGoogle Ads Agency Sonipat
Local campaigns geotargeted to Sonipat and the surrounding district.
Learn more“AddMads transformed our ad spend into a growth engine. Our Google Ads ROAS went from 1.8x to 4.5x within three months. The team understood our category deeply and restructured our campaigns from the ground up.”
Rahul Sharma
Founder, D2C brand, India
FAQ
Common questions
Is AdWords the same as Google Ads?
Yes. Google renamed AdWords to Google Ads in July 2018. It is the same platform, the same auction and the same billing. Searching for an AdWords agency and searching for a Google Ads agency will find you the same service.
Do you charge to audit an existing AdWords account?
No. The audit is free and you get it in writing, including the specific keywords, campaigns and tracking gaps that are costing you money. You are under no obligation to work with us afterwards, and the findings are yours to act on or hand to another agency.
Will rebuilding my account reset its performance history?
Not the way we do it. We restructure inside the existing account rather than creating a new one, so the auction history and conversion data Google uses stay intact. Rebuilding from scratch is faster for the agency and worse for the client, which is why it is common.
How much does AdWords management cost?
Management starts from Rs 18,000 per month for Indian clients and GBP 350 per month for UK clients. Final scope is quoted per account, since a single-location service business and a multi-category e-commerce store need very different amounts of work. Ad spend is separate and paid directly to Google - it never passes through us.
Do you work with AdWords accounts outside India?
Yes. We manage accounts for clients in the UK, UAE, USA, Canada and Australia alongside India. Campaign settings, currency, time zone and compliance are configured per market, and UK clients get GDPR-compliant tracking using Consent Mode v2.
Who owns the Google Ads account?
You do. Every account is registered in your name with you as the primary owner, and we work inside it with the access level you grant. If the engagement ends, nothing moves and nothing is withheld.
Work with us
Get the free audit before you commit
Send us access to your existing AdWords or Google Ads account and we will send back a written audit of what is working, what is leaking budget and what we would change first. No call required, no obligation.
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