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E-commerce SEO

More organic shoppers. Lower acquisition cost.

E-commerce SEO is complex — thousands of product pages, faceted navigation, thin content, and duplicate URLs. We specialise in fixing exactly these challenges, driving organic traffic directly to your product and category pages.

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What You Get

What's included in our
E-commerce SEO service

✓E-commerce-specific technical audit (crawl budget, faceted nav)
✓Category page keyword targeting and optimisation
✓Product page SEO at scale (bulk optimisation)
✓Product schema markup (offers, ratings, availability)
✓Collection page content strategy
✓Monthly organic revenue attribution report

How We Deliver

Our E-commerce SEO process, step by step

01

E-commerce Crawl Audit

We audit crawl budget waste, pagination issues, faceted navigation URL proliferation, and duplicate content — the biggest e-commerce SEO killers.

02

Category Architecture

We review your category and sub-category structure, ensuring it matches how customers search and is correctly crawlable by Google.

03

Category Page Optimisation

Category pages get unique, keyword-rich content, proper H1s, and internal linking from product pages — turning them into ranking powerhouses.

04

Product Page Optimisation

Using bulk processes, we optimise title tags, meta descriptions, and alt-text across thousands of products without duplicating effort.

05

Schema Implementation

Product schema (price, availability, reviews) is implemented to generate rich results in Google — increasing click-through rates from search.

06

Reporting

Monthly reports tie organic sessions directly to revenue, tracking category and product page rankings and measuring organic channel ROI.

Our Approach

Why AddMads for
E-commerce SEO?

AddMads' e-commerce SEO team specialises in the unique challenges of large product catalogues: faceted navigation URL proliferation, thin product descriptions, duplicate content, and crawl budget waste. We prioritise category page authority building and product schema implementation to drive qualified organic shoppers directly to your highest-margin products. Clients have seen 150–300% organic revenue growth within 12 months.

✓Faceted navigation and crawl budget analysis as the very first priority
✓Category page authority building with keyword-rich unique content
✓Product schema (price, availability, ratings) for rich search result features
✓Bulk product page optimisation processes — scalable to 10,000+ products
✓Organic revenue attribution tracking in GA4 — not just traffic metrics

Quick Contact

Ready to Start?

Get a free consultation and custom quote for E-commerce SEO. We respond within 24 hours.

info@addmads.com
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FAQs

Common questions about E-commerce SEO

Our site has 10,000 products — can you handle that scale?

Yes — large-scale e-commerce SEO is our speciality. We use bulk processes and templates to optimise at scale without sacrificing quality.

How do you handle out-of-stock products?

We advise keeping pages live with clear availability signals rather than deleting them — preserving any ranking authority. We add related product recommendations to retain organic traffic value.

What's the biggest technical issue for e-commerce SEO?

Faceted navigation (filters for colour, size, price) that generates thousands of duplicate URLs and wastes crawl budget. This is usually our first priority.

Do you optimise for Google Shopping as well?

Google Shopping is a paid channel — our SEO work focuses on organic. We do work alongside your Google Ads team to ensure product data feeds are accurate.

How do you measure ROI from e-commerce SEO?

We track organic sessions to product/category pages, goal completions, and revenue using GA4 and Search Console — attributing organic revenue directly.

How much does e-commerce SEO cost in India?

E-commerce SEO retainers start at ₹20,000–₹35,000/month for Shopify and WooCommerce stores, covering technical audit, category page optimisation, product schema, and monthly reporting. Larger catalogues (5,000+ products) are priced on scope.

Do you do e-commerce SEO for Shopify stores in India?

Yes — Shopify SEO is one of our most common e-commerce engagements. We address Shopify-specific challenges: canonical tag issues, collection page pagination, and duplicate product URLs from variants.

Should I focus on SEO or paid ads for my e-commerce store?

Both work best together — paid ads deliver immediate traffic while SEO builds sustainable organic revenue that reduces acquisition costs over time. Most mature e-commerce businesses run both, with SEO delivering the higher long-term ROI.

How do you handle out-of-stock seasonal products for SEO?

We advise keeping pages live with clear availability signals and related product recommendations rather than deleting them, so any ranking authority built is not lost when the product returns or a variant is restocked.

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