Real clients. Real strategies.
Measurable results.

Account audit & restructure

Separated all three accounts. Built ZIP-code-level ad groups for each city cluster. Created separate campaigns for emergency services (24/7) vs. scheduled maintenance vs. installation.

Call-only & responsive ads

Deployed call-only ads for emergency intent keywords ("burst pipe repair now", "AC not working"). Built responsive search ads for planned services with 15+ headline variants each.

Negative keyword buildout

Added 400+ negative keywords including DIY, YouTube, free, and competitor brand terms that were wasting 22% of budget.

Landing page per service type

Created dedicated landing pages for each service category with local trust signals, review badges, and ZIP-specific headlines. Conversion rate went from 4% to 11%.

Bid strategy rotation

Ran Target CPA bidding for stable service types, Maximize Conversions for emergency campaigns during peak weather periods. Adjusted bids by time-of-day for highest-intent windows.

Audience segmentation

Split campaigns into three distinct audiences: (1) NRI buyers — Indian diaspora in UAE, UK, USA, Canada using income + interests targeting; (2) HNI domestic buyers — 35–55 age, luxury lifestyle interests; (3) Investor segment — people who had visited competitor real estate sites.

Creative by audience intent

NRI campaign: video ads showing lifestyle and investment ROI. HNI campaign: property walkthrough video + developer credibility. Investor campaign: direct ROI comparison vs. mutual funds.

Lead qualification funnel

Replaced the standard form with a 4-step qualifying form (budget range, timeline, property type, employment status). Reduced unqualified leads by 64% while maintaining volume.

Retargeting sequences

Built 30-day retargeting that served different content based on depth of engagement: site visitors saw property highlights; video viewers saw testimonials; form starters saw urgency content.

WhatsApp integration

Connected Meta Lead Ads directly to a WhatsApp Business CRM for instant follow-up. Response time went from 4 hours to under 8 minutes.

Technical SEO foundation

Fixed 47 crawl errors, implemented schema markup for the organisation, products, and FAQ pages. Moved to HTTPS, fixed duplicate content across product variants, and implemented proper hreflang for Hindi content.

Keyword research & mapping

Identified 280 high-intent B2B keywords across solar, UPS, and industrial power categories. Mapped them to new and existing pages. Focused on transactional long-tails ("industrial solar panel supplier Haryana") first for faster conversion.

Content authority program

Published 18 long-form articles (2,500–4,000 words each) on energy cost reduction, solar ROI calculations, and UPS selection guides. Each article targeted a cluster of related keywords and was supported by infographics.

Local SEO

Optimised Google Business Profile with 150+ categories, weekly posts, product catalogue, and Q&A. Built consistent NAP citations across 40+ directories. Result: Maxvolt now appears in top 3 local pack results for industrial power Haryana.

Lead magnet + email capture

Created a Solar ROI Calculator tool that captured email in exchange for a personalized report. Generated 420 qualified email subscribers in 6 months — now a direct nurture pipeline.

Content strategy for MBA aspirants

Created a content calendar targeting high-volume MBA and management certification keywords. Published guides on management exams, career development, and leadership skills — topics AIMA had deep expertise in but hadn't published online.

YouTube pre-roll campaign

Ran 15-second unskippable ads targeting students near management exam dates. Ads showed AIMA's credibility and certification value proposition. Cost per view: ₹0.28.

LinkedIn professional outreach

Built a LinkedIn campaign targeting HR managers and professionals with 3–7 years of experience. Content focused on management certifications for career advancement. Drove 1,400 LinkedIn followers in 90 days.

Email nurture automation

Set up 6-step drip sequences for event registrants and certification inquirers. Open rates hit 41% (vs. 22% industry average) by personalizing by management domain.

Schema + AEO optimization

Structured all event pages and FAQ content for AI Overviews and featured snippets. AIMA now appears in Google AI Overviews for 14 high-volume management certification queries.

Website design & development

Built a Next.js website optimised for speed and SEO. Created service pages for each logistics vertical (3PL, last-mile delivery, warehousing). Included a quote calculator and service inquiry form tied to CRM.

Google Ads — B2B targeting

Launched Search campaigns targeting decision-maker intent: "3PL warehouse Delhi NCR", "logistics company Haryana". Created separate campaigns for e-commerce brands vs. manufacturers vs. distributors.

SEO + Local citations

Published 12 industry articles on logistics trends and cost optimization. Built 35 business directory citations. Optimized Google Business Profile. Within 90 days: appearing on Page 1 for 28 target keywords.

LinkedIn Sales Navigator outreach

Identified and directly approached 200+ supply chain managers and procurement heads monthly. 18% connection acceptance rate; 6% converted to inquiry calls — a ₹380 average cost per qualified B2B lead.

Founder thought leadership

Set up a LinkedIn content program for the founder: 3 posts per week mixing original insights, tactical breakdowns, and client result teasers. Content was drafted collaboratively, authentic to their voice. 0 → 4,800 followers in 90 days.

Case study content program

Worked with clients to document 6 detailed case studies with specific metrics. Published as long-form blog posts, LinkedIn carousels, and gated PDF lead magnets. Now the #1 trust-builder in sales calls.

SEO blog for agency comparison queries

Targeted queries like "digital marketing agency Haryana", "performance marketing agency India review", "best ROI marketing agency 2025". Produced 8 articles in 90 days, ranking on Page 1 for 4 within 60 days.

Google Ads — retainer intent targeting

Ran a focused Google Ads campaign targeting businesses searching for marketing retainers and agency services. Monthly ad budget: ₹25,000. Generated 18 qualified inquiries in month 1.