Services›Performance Marketing›Email Marketing

Email Marketing

The highest-ROI channel, executed right.

Email delivers ₹42 for every ₹1 spent — but only when it's done right. We build automated email systems: welcome sequences, nurture flows, promotional campaigns, and re-engagement series that turn your list into a consistent revenue machine.

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What You Get

What's included in our
Email Marketing service

✓ESP setup/migration (Klaviyo, Mailchimp, Brevo)
✓List segmentation and hygiene
✓Welcome & onboarding automation sequences
✓Promotional campaign design and copywriting
✓Abandoned cart & browse-abandonment flows (e-commerce)
✓Monthly A/B testing and performance reporting

How We Deliver

Our Email Marketing process, step by step

01

Audit & Strategy

We assess your current list health, open rates, and automation gaps, then map a 90-day email roadmap prioritised by revenue impact.

02

Platform Setup

We configure your ESP, migrate lists cleanly, segment contacts by behaviour and lifecycle stage, and verify deliverability settings.

03

Automation Build

We build your core flows first — welcome, nurture, and win-back — using conditional logic and personalisation tokens.

04

Campaign Calendar

Alongside automations, we create a monthly broadcast calendar for promotions, announcements, and newsletter content.

05

Testing & Optimisation

Subject lines, send times, and CTAs are A/B tested continuously. Underperforming segments are re-engaged or pruned to protect deliverability.

06

Reporting

Monthly dashboards track open rate, click rate, revenue attributed, unsubscribe rate, and list growth — with clear next-step recommendations.

Our Approach

Why AddMads for
Email Marketing?

AddMads builds email systems that work while you sleep — automated welcome flows, behaviour-triggered sequences, and segmented broadcasts that generate consistent revenue. We configure SPF, DKIM, and DMARC from day one to protect deliverability, and use only clean, permission-based lists. Our clients average 30–40% open rates on automated flows across Klaviyo, Mailchimp, and Brevo.

✓Deliverability setup included: SPF, DKIM, DMARC, and domain warm-up
✓Automated flows built before broadcasts — sequences that earn before campaigns ask
✓List segmentation by behaviour, purchase history, and lifecycle stage
✓A/B testing of subject lines and send times every campaign cycle
✓Monthly dashboard: open rate, click rate, revenue attributed, and list growth

Quick Contact

Ready to Start?

Get a free consultation and custom quote for Email Marketing. We respond within 24 hours.

info@addmads.com
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FAQs

Common questions about Email Marketing

Which email platforms do you work with?

We specialise in Klaviyo (best for e-commerce), Mailchimp, Brevo, ActiveCampaign, and HubSpot. We'll recommend the right tool for your scale.

What open rate should I expect?

Industry average is 20–25%. With proper segmentation and personalisation, our clients typically see 30–40% open rates on automated flows.

How do you avoid the spam folder?

We configure SPF, DKIM, and DMARC records, warm new sending domains gradually, and maintain list hygiene by removing hard bounces and inactive subscribers.

I only have 500 subscribers. Is email marketing worth it?

Yes — a small, engaged list often outperforms a large, disengaged one. We'll help you grow the list while maximising revenue from what you already have.

Can you integrate email with our CRM or e-commerce store?

Yes. We integrate with Shopify, WooCommerce, Salesforce, HubSpot, and most major CRMs to sync customer data and trigger behaviour-based emails automatically.

How much does email marketing management cost in India?

Our email marketing management starts at ₹12,000–₹18,000/month depending on list size and automation complexity. Platform subscription costs (Klaviyo, Mailchimp, Brevo) are billed directly by the ESP.

How do I grow my email list if I'm starting from scratch?

We implement list-building strategies: lead magnets (guides, discounts, tools), pop-up forms optimised for conversion, and paid traffic to dedicated opt-in pages. We help you grow a permission-based list that generates revenue from day one.

What's the best email platform for a small business?

Brevo (formerly Sendinblue) offers a generous free tier and is cost-effective for small lists. Klaviyo excels for e-commerce automation. Mailchimp suits simple newsletter communication. We advise the right platform based on your list size and automation needs.

Do you manage email marketing for e-commerce businesses in India?

Yes — Klaviyo for Shopify and WooCommerce stores is our most common setup. We build welcome flows, abandoned cart sequences, post-purchase emails, and win-back campaigns specifically for D2C brands.

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