B2B lead generation in India is not about traffic - it is about getting the right person at the right company to raise their hand. The channels, the copy, the landing pages and the follow-up all have to work together. Most B2B companies either spend on generic Google campaigns that attract the wrong companies, or chase LinkedIn vanity metrics that never convert to meetings. This page covers how Addmads builds a lead generation engine that actually fills your sales pipeline.
What to evaluate
The 5 things that actually matter
Google Search for B2B intent
B2B buyers search differently. We build Google Search campaigns targeting high-intent, specific keywords - not broad terms that pull in students and job seekers. Negative keyword lists, device bid adjustments and landing pages built to convert professionals, not consumers.
LinkedIn Ads for decision-makers
LinkedIn Ads let you target by company size, seniority, function and industry - no other channel does this. We run Sponsored Content and Lead Gen Forms targeting CFOs, IT heads, procurement managers and founders. CPL is higher than Google, but the quality of lead is different.
B2B SEO and thought leadership
Ranking for problem-aware B2B searches - "ERP software for manufacturing India", "IT services company Delhi" - is how you capture buyers who are not ready to click an ad yet. We build category pages and long-form content that earns organic pipeline.
Landing pages that qualify leads
B2B landing pages need to do more than collect a name and number. We build pages with company size qualifiers, problem-specific copy and multi-step forms that self-qualify leads before they reach your sales team.
Outbound email sequences
Cold email done properly - verified B2B contact lists, personalised sequences, domain warming and reply tracking. Outbound supplements inbound when your target market is too narrow for paid channels alone.
Side-by-side comparison
AddMads vs the typical agency
| Criteria | Typical agency | AddMads |
|---|---|---|
| Targeting | Broad keywords, wrong audience | Intent-matched Search terms with detailed negative lists |
| LinkedIn Ads | Boosted posts, no lead gen forms | Proper Sponsored Content and Lead Gen Form campaigns |
| Landing pages | Generic contact page | Qualified landing pages with multi-step forms and ROI copy |
| Lead quality | High volume, low close rate | Lower volume, higher MQL to SQL conversion rate |
| Reporting | Form fills only | Cost per qualified lead and pipeline value tracked |
What we do
Services included
Google Ads for B2B
High-intent Search campaigns with proper negative lists, match types and qualification-focused landing pages.
Learn moreLinkedIn Advertising
Decision-maker targeting by seniority, function and company size with Lead Gen Form campaigns.
Learn moreB2B SEO
Category and problem-aware content targeting B2B search intent in your sector.
Learn moreLanding Page Development
Conversion-optimised B2B landing pages with qualification forms and ROI-focused copy.
Learn more“Addmads restructured our Meta Ads account and cut our cost per lead by 52% in 6 weeks. We now get fewer leads but they are much better quality - the sales team actually wants them.”
Deepak Malhotra
Director, Synapse IT Solutions
FAQ
Common questions
What B2B sectors do you have experience in?
We have run B2B lead generation for IT services companies, SaaS platforms, professional services firms, manufacturing companies and real estate developers. B2B campaigns are fundamentally about reaching decision-makers at target accounts - the channel mix varies by sector.
How is B2B lead generation different from B2C performance marketing?
B2B has longer sales cycles, smaller audiences and higher deal values. The optimisation target is cost per qualified meeting or MQL, not cost per click. Campaigns need more negative keywords, more targeted audience segments and landing pages that speak to ROI, not emotion.
Can you run LinkedIn Ads for Indian companies targeting overseas clients?
Yes. LinkedIn targeting works globally. We run LinkedIn campaigns for Indian IT and services companies targeting procurement managers, CIOs and operations heads in the UK, USA, UAE and Australia.
What is a realistic cost per lead for B2B in India on Google Ads?
B2B CPL on Google Search in India typically ranges from Rs 500 to Rs 2,500 per form fill depending on sector and keyword competition. Qualified leads - ones that have passed a quality filter on the landing page - cost more but close at a much higher rate.
Do you offer outbound cold email as part of B2B lead generation?
Yes, as an add-on service. We build and manage B2B cold email campaigns using verified contact data, personalised sequences and proper domain warming. Outbound is most effective when paired with inbound paid and organic campaigns.
Work with us
Get a free B2B lead generation audit
Share your current channels and target buyer profile. We will review your setup and send a written plan within 24 hours.
Start a project
Let's Build Your Digital Success
Share your vision and we'll create something extraordinary. Fill in the details and we'll get back to you within 24 hours.