Performance Marketing
Meta Is Now Charging for WhatsApp Business Messages: What It Means for Every Indian Business
8 Oct 2026Read
SR
Shweta Rohilla is the founder of AddMads, a performance marketing agency working with brands across India, UK, UAE and the US. Over 8+ years she has built and scaled digital growth systems for startups, D2C brands and B2B companies - from Google Ads and Meta campaigns that deliver measurable ROI, to SEO strategies that drive compounding organic traffic. She started AddMads to bring data-led marketing rigour to ambitious Indian businesses that want to compete globally. She writes about what is actually working at the intersection of paid media, content, SEO and AI - and what the numbers say about why.
Performance MarketingSEOGoogle AdsMeta AdsAI MarketingBrand Strategy
Articles by Shweta Rohilla(76)
Web Development
Web Development for Indian Businesses in 2026: What Works and What's Outdated
25 Sept 2026Read
SEO
Location Landing Pages: The Underused SEO Strategy That Compounds Over Time
23 Sept 2026Read
Performance Marketing
AI in Digital Marketing India 2026: The Tools That Actually Move the Needle
20 Sept 2026Read
Performance Marketing
AI-Generated Ads in India: The 2026 Disclosure Rules You Have to Follow
16 Sept 2026Read
Performance Marketing
The 2026 Ad Policy Changes That Can Quietly Break Your Campaigns
16 Sept 2026Read
Performance Marketing
Google Ads AI Max Migration: What Changes in September 2026 (And What To Do Now)
15 Sept 2026Read
Performance Marketing
Every Meta Ads Change That Matters in 2026 - And How to Restructure For It
10 Sept 2026Read
SEO
SEO in 2026: How AI Mode and AI Overviews Changed Ranking - And What Actually Works Now
8 Sept 2026Read
Performance Marketing
How to Maximise ROAS with Google Ads in 2025: A Complete Guide
15 Jul 2025Read
Performance Marketing
AI-Powered Performance Marketing: How Machine Learning Is Transforming Ad Campaigns in 2025
8 Jul 2025Read
SEO Services
AEO vs SEO: How to Optimise for AI Answers and Featured Snippets in 2025
20 Jul 2025Read
SEO Services
GEO (Generative Engine Optimisation): The Complete Guide to Ranking in AI Search in 2025
22 Jul 2025Read
SEO Services
Technical SEO in 2025: Core Web Vitals, IndexNow, and What Actually Drives Rankings
1 Jul 2025Read
Branding
Why Brand Strategy Comes Before Logo Design: Building a Brand That Lasts
25 Jun 2025Read
Branding
Visual Identity Design Trends 2025: Building Brand Systems That Command Attention
10 Jun 2025Read
Graphics & Design
UI/UX Design Trends 2025: What's Driving Better Conversions and Happier Users
18 Jun 2025Read
Graphics & Design
Social Media Creative Design: How to Design Thumb-Stopping Content That Converts
5 Jun 2025Read
IT Services
Next.js vs WordPress 2025: Choosing the Right Platform for Your Business
10 Jul 2025Read
IT Services
AI & Automation for Business: Real Use Cases That Save Time and Drive Growth in 2025
18 Jul 2025Read
Performance Marketing
Digital Marketing Agency in Sonipat: How to Grow Your Business Online in 2025
1 Aug 2025Read
SEO Services
GEO vs SEO: How to Get Your Business Found on ChatGPT, Gemini & Perplexity in 2025
5 Aug 2025Read
Performance Marketing
How to Choose the Best Performance Marketing Agency in Delhi NCR (2025 Guide)
10 Aug 2025Read
SEO Services
Local SEO for Small Businesses in Haryana: Complete 2025 Guide
15 Aug 2025Read
SEO Services
AEO: How to Appear in Google AI Overviews & Answer Engines in 2025
20 Aug 2025Read
SEO Services
How to Rank on Page 1 of Google in India: Complete 2025 SEO Guide
25 Aug 2025Read
Performance Marketing
Performance Max Campaigns: The Complete Google Ads Guide for 2025
5 Sept 2025Read
Performance Marketing
Meta Advantage+ Shopping: How AI Is Transforming Facebook & Instagram Ads in 2025
12 Sept 2025Read
Performance Marketing
YouTube Ads in 2025: The Complete Guide to Video Campaigns That Convert
20 Sept 2025Read
Performance Marketing
LinkedIn Ads for B2B Lead Generation in India: The 2025 Strategy Guide
2 Oct 2025Read
Performance Marketing
WhatsApp Business Marketing & Automation in India: The 2025 Complete Guide
15 Oct 2025Read
Performance Marketing
Email Marketing ROI & Automation: How to Achieve 40× Returns in 2025
25 Oct 2025Read
SEO
Voice Search Optimisation: Ranking for "Near Me" Searches on Google in 2025
5 Nov 2025Read
SEO
Zero-Click Search & Featured Snippets: How to Win Google's Answer Box in India
15 Nov 2025Read
SEO
Core Web Vitals 2025: The Complete Guide to LCP, INP & CLS for Indian Websites
28 Nov 2025Read
Performance Marketing
Digital Marketing for Real Estate in India: How to Generate More Property Leads in 2025
5 Dec 2025Read
Performance Marketing
Digital Marketing for Manufacturing Companies in Haryana & Delhi NCR: A 2025 Guide
15 Dec 2025Read
Performance Marketing
Digital Marketing for Schools & Colleges in India: Drive More Admissions in 2026
8 Jan 2026Read
Performance Marketing
E-commerce & D2C Brand Marketing in India: How to Scale Profitably in 2026
20 Jan 2026Read
Performance Marketing
How Indian MSMEs Can Compete With Big Brands Through Digital Marketing in 2026
5 Feb 2026Read
SEO
AI Content Marketing in 2026: How to Use ChatGPT & Claude to Scale Your Strategy
18 Feb 2026Read
Performance Marketing
Marketing Automation in 2026: How to Build a 24/7 Lead Generation Machine
5 Mar 2026Read
Performance Marketing
Programmatic Advertising in India 2026: The AI-Powered Display & DSP Guide
20 Mar 2026Read
Performance Marketing
Social Commerce in India 2026: Selling on Instagram Shopping & Facebook Shops
5 Apr 2026Read
SEO
Google Analytics 4 in 2026: The Complete Guide to Tracking What Actually Matters
25 Apr 2026Read
IT Services
Shopify vs WooCommerce in India 2026: Which E-commerce Platform Should You Choose?
10 May 2026Read
Performance Marketing
Is Your D2C Brand Too Reliant on Paid Ads? Signs, Risks & How to Fix It
10 Aug 2025Read
Performance Marketing
How to Choose a D2C Brand Growth Partner for Profitable Scaling in India
12 Aug 2025Read
Performance Marketing
Google Ads Cost in India 2025: Complete Pricing Guide (With Real CPC Data)
14 Oct 2025Read
SEO
Digital Marketing for Restaurants in India 2025: Complete Growth Guide
28 Oct 2025Read
Social Media
Instagram Marketing for Small Businesses in India 2025: Step-by-Step Guide
8 Nov 2025Read
SEO
How to Increase Website Traffic Fast in India: 12 Proven Strategies for 2025
22 Nov 2025Read
Performance Marketing
Best Digital Marketing Agency for USA Startups and SMBs in 2026: What to Look For
7 Oct 2026Read
Performance Marketing
Google Ads Agency for Germany: Performance Marketing for German Businesses in 2026
7 Oct 2026Read
Performance Marketing
Digital Marketing Agency in Dubai and UAE: Performance Marketing for 2026
7 Oct 2026Read
Performance Marketing
Performance Marketing Agency for UK Businesses: Google Ads, Meta Ads and SEO in 2026
7 Oct 2026Read
Performance Marketing
Digital Marketing Agency for Canada: Google Ads, SEO and Meta Ads in 2026
7 Oct 2026Read
Performance Marketing
Digital Marketing Agency for Australia: Google Ads, Meta Ads and SEO in 2026
7 Oct 2026Read
SEO
SEO Agency for SaaS Startups: India-to-USA Growth Strategy for 2026
7 Oct 2026Read
Performance Marketing
Google Ads vs Meta Ads in India 2026: Which Platform Gives Better ROI for Your Business?
7 Oct 2026Read
SEO
How to Rank in Google AI Overviews and ChatGPT: The GEO Playbook for Indian Businesses
7 Oct 2026Read
Performance Marketing
Performance Marketing Agency Pricing in India 2026: What You Should Actually Pay
7 Oct 2026Read
Web Development
How Much Does a Website Cost in India in 2026? The Honest Breakdown
7 Oct 2026Read
Social Media
WhatsApp Marketing for Indian Businesses in 2026: The Complete Guide
7 Oct 2026Read
Social Media
Social Media Marketing for D2C Brands in India 2026: What Actually Drives Sales
7 Oct 2026Read
SEO
E-Commerce SEO for Shopify and WooCommerce in India 2026: The Complete Guide
7 Oct 2026Read
Web Development
CRO for Indian Websites in 2026: How to Convert More Visitors Without Spending More on Ads
7 Oct 2026Read
SEO
Local SEO for Indian Businesses in 2026: Google Business Profile Mastery
7 Oct 2026Read
Social Media
Brand Building for Indian Startups in 2026: From Zero to Recognised in 18 Months
7 Oct 2026Read
Performance Marketing
AI Content Marketing for Indian Businesses in 2026: What Works, What Doesn't
7 Oct 2026Read
Performance Marketing
Google Ads Quality Score in India 2026: The Complete Optimisation Guide
7 Oct 2026Read
Social Media
Instagram Reels Marketing for Indian Businesses in 2026: The Complete Playbook
7 Oct 2026Read
SEO
Technical SEO Audit Checklist for Indian Websites in 2026: 47 Checks
7 Oct 2026Read
Social Media
LinkedIn B2B Marketing for Indian Companies in 2026: From Profile to Pipeline
7 Oct 2026Read
Performance Marketing
Email Marketing Automation for Indian Businesses in 2026: Sequences That Convert
7 Oct 2026Read
Performance Marketing
WhatsApp Marketing for Indian Businesses in 2026: From Broadcast to Revenue
7 Oct 2026Read