D2C brands in India are competing harder than ever. Getting a product on Shopify is easy. Building a brand people remember, driving profitable acquisition and getting customers to buy again - that takes a different kind of agency. Addmads works with D2C brands from pre-launch through to first crore in revenue and beyond, handling everything from brand to checkout.
What to evaluate
The 5 things that actually matter
Brand identity built for conversion
A D2C brand needs to look credible at first scroll and convert at first click. We build brand identity systems - logo, colour, typography, voice and packaging - that work in ads, on the website and on the shelf.
Shopify store built to sell
Fast-loading, mobile-first Shopify stores with trust signals, upsells and checkout optimisation built in from day one. Your store is your salesperson - it needs to close.
Meta and Google Ads for D2C
Creative-led Meta campaigns with a weekly angle-testing system, and Google Shopping and Search for branded and category intent. Acquisition cost tracked against LTV from the start.
Social media and content
Instagram feed, reels and stories managed and published weekly. UGC strategy, influencer collaboration at micro and mid-tier level, and short-form content that builds community.
Retention and repeat purchase
WhatsApp and email automation for post-purchase, replenishment, win-back and loyalty flows. First purchase is just the start.
Side-by-side comparison
AddMads vs the typical agency
| Criteria | Typical agency | AddMads |
|---|---|---|
| Brand to checkout | Separate branding and marketing agencies | One team from logo to live ad campaigns |
| Creative testing | New creatives once a month | Weekly angle testing, creative library built over time |
| Retention marketing | Not included or expensive add-on | WhatsApp and email flows included in full-service retainer |
| Reporting | ROAS only, no LTV view | CAC, LTV, repeat rate and cohort data in weekly report |
| Influencer | Mega influencer focus, low ROI | Micro and mid-tier with tracked promo codes and ROAS |
What we do
Services included
D2C Brand Identity
Logo, colour system, packaging design and brand voice built for a direct-to-consumer audience.
Learn moreShopify Store Development
Fast, CRO-optimised Shopify stores with Razorpay, GA4 and Meta Pixel wired in from day one.
Learn moreD2C Performance Marketing
Meta and Google Ads run with a weekly creative testing system and LTV-based optimisation.
Learn moreSocial Media and Content
Instagram, YouTube Shorts and LinkedIn content with UGC and influencer tie-ins.
Learn more“We launched our herbal hair oil brand with Addmads from zero - brand, website, Instagram and ads - and hit two to three lakh in monthly sales within 6 months. They treated our brand like their own.”
Geeta Ahlawat
Founder, Yuvani Herbal
FAQ
Common questions
Do you work with D2C brands that are pre-launch?
Yes. We work with D2C brands from before launch - helping with brand identity, Shopify setup, launch campaign strategy and organic social from day one. If you are at the idea stage with a product ready to ship, we can put a full launch plan together.
What categories of D2C brands do you work with?
We have worked with brands in beauty, herbal wellness, food and beverage, home goods and fashion. We do not work with brands in tobacco, alcohol, gambling or adult categories.
Can you help with influencer marketing for D2C?
Yes. We handle micro and mid-tier influencer identification, outreach, brief, tracking and reporting. We do not charge a percentage of influencer fees - we work on a flat management fee.
How soon can a D2C brand expect profitable Meta Ads?
Most D2C brands using Meta Ads need 6-8 weeks of creative testing and audience learning before campaigns become consistently profitable. We target break-even by month 2 and profitability by month 3-4 with a well-funded creative and spend plan.
Do you offer D2C brand launches as a fixed-price project?
Yes. We offer a D2C Launch Package covering brand identity, Shopify store, 3-month paid campaign management and social setup - priced as a fixed project. Get in touch for a scoped proposal.
Work with us
Get a free D2C growth audit
Share your brand and current channels. We will identify the top three things holding back your D2C growth and send a written plan.
Start a project
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