Running an online store is one of the most competitive things you can do in India right now. Hundreds of brands are competing for the same searches and the same feeds. What separates stores that scale is not the product - it is the marketing engine behind it. This page covers how Addmads builds that engine for e-commerce brands: from acquisition to retention, and from brand to category.
What to evaluate
The 5 things that actually matter
Google Shopping and Performance Max
Product feed optimisation, smart bidding strategies and Performance Max campaigns structured around your best-selling SKUs. We run Shopping as a standalone channel and inside PMX - tested against each other until one wins.
Meta Ads for product sales
Catalogue ads, retargeting by product viewed, cart abandoners and LTV-based lookalikes. Creative tested weekly, not monthly - because in e-commerce, the creative is often the targeting.
E-commerce SEO
Category page optimisation, product schema, review schema, internal linking from blog to category, and technical health - crawlability, Core Web Vitals and mobile UX - everything Google Shopping and organic search share.
Conversion rate optimisation
Traffic without conversion is just cost. We audit your product pages, checkout flow and site speed, then A/B test changes until the numbers move. CRO is included in our e-commerce retainer at no extra cost.
WhatsApp and email retention
Post-purchase flows, back-in-stock alerts and repeat-purchase campaigns that turn one-time buyers into repeat customers. CAC paid once, LTV earned over the year.
Side-by-side comparison
AddMads vs the typical agency
| Criteria | Typical agency | AddMads |
|---|---|---|
| Google Shopping | Generic smart campaigns, no feed work | Feed-optimised Shopping and PMX with SKU-level bid strategies |
| Meta creative strategy | One set of creatives per month | Weekly creative testing, angle library updated from ASIN/product data |
| SEO for e-commerce | Blog posts only, no category work | Category pages, product schema, review markup and technical audit |
| CRO | Extra cost, separate agency | Included in retainer - page audits and A/B test recommendations |
| Reporting | Revenue only, no attribution breakdown | Channel-level ROAS, CPO, AOV and cohort retention data |
What we do
Services included
Google Shopping Ads
Product feed optimisation, smart bidding and Performance Max campaigns for your online store.
Learn moreMeta Ads for E-commerce
Catalogue ads, retargeting and dynamic product ads across Facebook and Instagram.
Learn moreE-commerce SEO
Category pages, product schema and technical SEO for Shopify and WooCommerce stores.
Learn moreShopify and WooCommerce Development
Fast, CRO-optimised store builds and redesigns - launch-ready in 10-14 days.
Learn more“Addmads restructured our Google Shopping campaigns and cut our cost per order by 38% in 60 days. The feed-level optimisation made a difference we could see in the ROAS every single week.”
Priya Mehta
Founder, HomeCraft India
FAQ
Common questions
What platforms do you manage e-commerce ads on?
Google Ads (Search, Shopping, Performance Max, YouTube), Meta (Facebook and Instagram catalogue and retargeting ads), and we can manage WhatsApp broadcast campaigns. We do not currently manage Amazon Sponsored Ads.
What is a realistic ROAS for a new e-commerce store in India?
A new store with no retargeting audience typically sees 1.5x-2.5x ROAS in the first 90 days while data builds. Established stores with strong creative and good product margins can reach 4x-6x on certain campaigns. We set targets at onboarding based on your category, price point and margins.
Do you work with Shopify, WooCommerce or both?
Both. We have experience with Shopify and WooCommerce, including feed setup, conversion tracking via GA4 and Pixel, and SEO configuration for both platforms.
Do you help with product listings on Amazon or Flipkart?
We do not currently manage Amazon or Flipkart Sponsored listings. Our e-commerce marketing is focused on your own website - direct-to-consumer sales through Google and Meta.
What budget do I need to start?
We recommend a minimum platform ad spend of Rs 40,000 per month for Google and Rs 30,000 for Meta - separate from management fees. Below these levels the data signal is too thin to optimise effectively.
Work with us
Get a free e-commerce marketing audit
We will review your Google Ads, Meta Ads and store SEO, then send a written report with the top fixes. Free, no commitment required.
Start a project
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