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The AddMads Blog

Research-backed articles on performance marketing, SEO, AEO, GEO, branding, design, and web development — written by the AddMads team.

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FeaturedPerformance Marketing

How to Maximise ROAS with Google Ads in 2025: A Complete Guide

ROAS (Return on Ad Spend) is the most important metric in paid search. This comprehensive guide breaks down proven strategies to consistently achieve 4×–6× ROAS on Google Ads campaigns.

15 July 2025·8 min read

All Articles

Performance Marketing7 min

AI-Powered Performance Marketing: How Machine Learning Is Transforming Ad Campaigns in 2025

From Performance Max to Meta Advantage+, AI is reshaping how digital advertising works. Here's what marketers need to know — and how to stay in control while letting the algorithms work for you.

AI MarketingPerformance MaxMeta Advantage+

8 July 2025

SEO Services9 min

AEO vs SEO: How to Optimise for AI Answers and Featured Snippets in 2025

Answer Engine Optimisation (AEO) is the fastest-growing discipline in digital marketing. As Google AI Overviews now appear in over 30% of searches, businesses need AEO strategy alongside traditional SEO to maintain visibility.

AEOAnswer Engine OptimisationFeatured Snippets

20 July 2025

SEO Services10 min

GEO (Generative Engine Optimisation): The Complete Guide to Ranking in AI Search in 2025

GEO is the emerging discipline of making your brand appear in AI-generated answers from ChatGPT, Google Gemini, Perplexity, and Claude. This guide explains how LLMs decide what to say and how to become the source they cite.

GEOGenerative Engine OptimisationChatGPT SEO

22 July 2025

SEO Services8 min

Technical SEO in 2025: Core Web Vitals, IndexNow, and What Actually Drives Rankings

Technical SEO has never been more important. With Google's AI Overviews, Core Web Vitals as ranking signals, and IndexNow for instant indexation, here's what technical work actually moves the needle in 2025.

Technical SEOCore Web VitalsLCP

1 July 2025

Branding7 min

Why Brand Strategy Comes Before Logo Design: Building a Brand That Lasts

Most businesses start with a logo and skip strategy. The result is a beautiful logo for a brand no one understands. Here's why strategy-first branding produces brands that people remember, trust, and choose.

Brand StrategyLogo DesignBrand Identity

25 June 2025

Branding6 min

Visual Identity Design Trends 2025: Building Brand Systems That Command Attention

Visual identity in 2025 is about systems, not just logos. From bold variable typography to motion identity and AI-assisted design, here's what the strongest brands are doing differently.

Visual IdentityBrand DesignDesign Trends 2025

10 June 2025

Graphics & Design7 min

UI/UX Design Trends 2025: What's Driving Better Conversions and Happier Users

The best UI/UX in 2025 is invisible — it just works. From AI-native interfaces to accessibility-first design, here's what the most effective digital products are doing to convert more users.

UI DesignUX DesignDesign Trends 2025

18 June 2025

Graphics & Design6 min

Social Media Creative Design: How to Design Thumb-Stopping Content That Converts

On social media, you have 1.7 seconds to stop a scroll. Most brands waste that window with generic, templated content. Here's how to design social media creatives that capture attention and drive action.

Social Media DesignInstagram CreativesAd Design

5 June 2025

IT Services8 min

Next.js vs WordPress 2025: Choosing the Right Platform for Your Business

WordPress powers 43% of the web. Next.js is the fastest-growing web framework. Both can build excellent websites — but they serve very different needs. Here's how to make the right choice for your business.

Next.jsWordPressWeb Development

10 July 2025

IT Services7 min

AI & Automation for Business: Real Use Cases That Save Time and Drive Growth in 2025

AI automation is no longer a future promise — it's a present competitive advantage. Here are the specific use cases where businesses are saving thousands of hours and millions in operational costs right now.

AI AutomationBusiness AutomationAI Tools 2025

18 July 2025

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